...in a recently conducted marketing experiment (read: loose poll) performed by the staff of SScg (specifically, moi) it was enlightening to discover that out of 100 persons polled, the overall winner in a selection of the current SEASIDE cloth & grass collection favorite items included those that have a strong defined seaside location as their inspiration. Simply stated, potential purchasing customers prefer a bag that SAYS Bali Coastline in its design aesthetic, not just a mere visceral reference point of said perceived area. The decidedly refined aesthetic and a strong visual presence helps in this preference also. Invaluable information for a marketing, branding and defined Collection, no? A sincere Thank You goes out to all of the helpful participants in this anecdotal study.
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